Our Story

Some objects do more than decorate a life.
They steady it.

I have always been drawn to things that quietly change the atmosphere of a day — a ring worn instinctively every morning, a stone resting beside a laptop, a hair piece that makes you stand taller without knowing why.

Before Sprinkles Muse, there was simply the habit of collecting. Objects chosen slowly. Kept carefully. Returned to often.

Years spent in design taught me that beauty is never accidental. It has structure. Proportion. Restraint. The smallest details alter the way something feels in the hand, against the skin, within a space.

Sprinkles Muse was built from that belief.

Based in London and sourced from everywhere, the collection brings together jewellery, crystals, hair adornments, and quiet objects selected one by one through a deeply personal filter: would I live with this myself?

If the answer is no, it never enters the collection.

We call this philosophy the 60/40 Rule.

60% is aesthetic — the line of a piece, the balance of its form, the material against the light. Whether it feels visually undeniable.

40% is intention — the quieter part. The sense of grounding, clarity, confidence, or calm an object can return you to.

Both matter. Neither works alone.

I am less interested in excess than in presence. In objects that become part of a ritual. Things reached for repeatedly, not because they demand attention, but because they earn their place in a life.

A garnet ring worn before an important meeting.
A crystal placed beside a desk.
A hair piece that makes an ordinary morning feel considered again.

Not magic.
Just the subtle psychology of beauty, intention, and daily ritual working together.

Everything here is something I found worth keeping — and worth sharing.

You do not need to know the meaning of every stone or object. That is what I am here for.

Welcome to the museum.
Stay as long as you need.

— Germaine
Founder, Sprinkles Muse